Support British wildlife with every purchase
Between 19–26 October, we’ll donate 5% of every sale on the Schöffel Country website to the Game & Wildlife Conservation Trust – supporting vital work to protect British wildlife and the countryside we all cherish.
We’re delighted to announce that from 19 to 26 October 2026, 5% of every sale made at Schöffel Country will go directly to the Game & Wildlife Conservation Trust (GWCT) – a leading charity dedicated to science-led conservation and the future of the British countryside.
In recent years, with the help of our customers, we have raised more than £70,000 for the GWCT, directly supporting a range of projects and initiatives. And there’s a very good reason – lots of them, actually – why the Trust continues to be our chosen beneficiary...
Why we're giving back
At Schöffel Country, we believe in doing our bit to help protect the rural landscapes, species, and traditions that make Britain unique.
Our countryside faces increasing pressure from environmental challenges, land-use changes, and loss of biodiversity. And the GWCT is at the forefront of meeting these challenges with science, integrity, and passion.
From farmland to woodland, moorland to wetland, and waders to pollinators, water voles and wild salmon, the GWCT’s work helps to safeguard the future of British wildlife and the way of life that surrounds it.
What the Game & Wildlife Conservation Trust does
Founded almost a century ago, the Game & Wildlife Conservation Trust is a UK charity dedicated to research-led conservation. Its mission is to promote wildlife and sustainable countryside management through rigorous science, practical solutions, and education.
Science-driven conservation
The GWCT is one of the UK’s most respected conservation research organisations. Its team of scientists carry out pioneering studies on species like the grey partridge, curlew, black grouse, and brown hare, providing the evidence needed to reverse their decline.
GWCT research directly influences conservation strategies, environmental policy, and land management best practices across the UK.
Supporting farmers and land managers
The Trust works closely with farmers, gamekeepers and landowners to promote wildlife-friendly farming. Through advisory visits, workshops, and publications, it offers practical guidance on how to balance food production with biodiversity – helping the countryside to work better for both people and nature.
Restoring habitats and species
From creating thriving field margins and beetle banks, to rewetting peatland and managing woodland, the GWCT helps landowners deliver real results on the ground. Its approach is always evidence-based and tested in real-world conditions.
The GWCT has also led or supported the recovery of several iconic species, including the lapwing, stone curlew, and black grouse.
Educating and inspiring future generations
Through a schools programme, university partnerships, and public outreach, the GWCT is helping to build a deeper understanding of how conservation and sustainable land management go hand in hand. It also operates demonstration sites like the Allerton Project, where scientific research is tested on a working farm – showcasing what’s possible when wildlife, farming, and research come together.
How the Schöffel Country x GWCT giveback works
From 19 to 26 October 2026, we’ll be donating 5% of every sale online – at schoffelcountry.com – to the Game & Wildlife Conservation Trust. That means every jacket, fleece, pair of trousers, or piece of knitwear you buy during this period directly supports vital conservation work across the UK.
Whether you’re updating your country wardrobe or getting ahead on Christmas gifts, this month your support goes further...
Learn more about the Game & Wildlife Conservation Trust and the impact of your support at gwct.org.uk
