Skip to content
Man in a beige suit standing against a stone wall
BLAZERS
Smart looks for every occasion
Shop now
Man wearing a navy vest with a brand logo on a beach
GILETS FOR EVERY SEASON
Versatile layers, made to last
Shop now
Man wearing a black vest over a gray shirt on a beach
Premium Fleece
Soft, durable & versatile
Shop now
Man in white shirt and shorts holding sunglasses by a pool with palm trees in the background
Shirts
Great fit and classic styles
Shop now
Two men on a boat with one wearing a teal polo shirt and red cap, and the other in a beige knit and blue cap, against a blue ocean background.
CASUAL TOPS
A premium blend of comfort and style
Shop now
Person wearing light gray shorts and a pink shirt running on a beach with ocean waves in the background.
Shorts
All-day comfort
Shop now
Close-up of a brown leather belt with brass buckle on beige pants and striped shirt.
Accessories
Something for everyone
Shop now
Woman standing on a beach wearing a dark vest and scarf
Premium Fleece
Made to be lived in
Shop now
Woman on a beach wearing a black vest and patterned scarf with ocean in the background
A truly iconic style
Shop now
Woman wearing a pink blouse with ruffled sleeves against a blurred background
SHIRTS
Sophisticated looks
Shop now
Girl wearing linen set while standing front of a white wall
TOPS
Linen styles for Summer
Shop now
Person wearing a green shirt and beige shorts on a boat with water in the background
Shorts
Find the perfect fit
Shop now
Two women in beach attire walking on a sandy beach with ocean waves in the background.
Skirts & Dresses
Effortless elegance
Shop now
Straw hat, backgammon set, wallet, and magazines on a green and white striped towel
Accessories
Finish the look
Shop now
Vibrant green Cheltenham Festival race track with crowd and distant hills
  1. Our guide to the 2026 Cheltenham Festival

Will is a lifelong countryman with a background in journalism and a passion for wildlife, wild food and fieldsports.

Back to articles

Our guide to the 2026 Cheltenham Festival

From Champion Day to the Gold Cup, here’s our low-down on the highly anticipated horse racing spectacle – facts, features, and even some advice on what to wear to the world-famous Cheltenham Festival. 

If only we could bottle the atmosphere of Cheltenham Festival… The parking is mayhem, the buzz is unique, and the green and navy river of tweed and fleece that cascades towards the racecourse every morning during ‘festival week’ is something to behold. 

Bagpipes play, Guinness flows, and a palpable undercurrent of excitement and anticipation builds steadily during the first few hours. The famous ‘Cheltenham roar’, which marks the start of the first race of the four-day extravaganza, then fixes it in place to stay the course. 

So, just what are the features that combine to make the jewel in racing’s crown what it is? 

An image of a smiling jockey riding a horse.An image of a smiling jockey riding a horse.
Cheltenham Festival is widely regarded as a pinnacle of the jumps racing calendar.

As a day out, Cheltenham Festival holds great appeal for both the racing aficionado and the casual punter. People of all ages and backgrounds come together on the 350 acres of tarmac and turf nestled in the Cotswolds Hills, for a celebration of the UK’s finest horses, jockeys, trainers and everyone else involved in National Hunt racing’s elite.  

From the parade ring and the winners’ enclosure to the betting ring, Guinness Village and the famous collection of statues that immortalise Cheltenham legends, there’s so much to see. So, if you haven’t been, what should you expect? How can you make the most of it? And, if you’re a regular, what else would you add to our list of not-to-miss highlights?  

First, a few essential things to know about Cheltenham Festival...  

How long does Cheltenham Festival last?  

The annual event spans four days. The 2026 Cheltenham Festival begins on Tuesday 10 March and concludes with Gold Cup Day on Friday 13 March.

What time does the racing start at Cheltenham Festival?  

Although timings are subject to change, the first race on each day is at 13.20. The last race on each day of Cheltenham Festival starts at 17.20. Gates open at 10.30 on each of the four days. 

A close up image of a tweed Schöffel coat with a racing newspaper in the pocket and binoculars.A close up image of a tweed Schöffel coat with a racing newspaper in the pocket and binoculars.
Tweed is the go-to when dressing for Cheltenham.

What are the big races at Cheltenham Festival?

Of the 28 races spread over the four days, 13 are Grade 1 events which pit the best of the best against one another. Each day also has a highlight race:  

Day 1 – Champion Day – The Unibet Champion Hurdle (at 16.00)  

Day 2 – Style Wednesday – The BetMGM Queen Mother Champion Steeple Chase (at 16.00)  

Day 3 – St Patrick’s Thursday –– The Paddy Power Stayers’ Hurdle (at 15.20), and The Ryanair Chase (at 16.00)

Day 4 – Gold Cup Day – The Boodles Cheltenham Gold Cup (at 16.00)  

How many people attend Cheltenham Festival?  

More than 65,000 people visit Cheltenham Festival each day. 

Stands full of people at a racecourse.Stands full of people at a racecourse.
The ‘Cheltenham roar’ is something to behold...

Who is favourite to win the 2026 Cheltenham Gold Cup? 

As we publish this article in mid January, Galopin Des Champs is the current favourite for the Cheltenham Gold Cup 2026. Galopin Des Champs’ trainer, Willie Mullins, has a remarkable 113 Cheltenham Festival winners to his name, making him the most successful trainer in the event’s history. And the horses he has trained have won four of the last seven Gold Cups.

Things to see at Cheltenham Festival 

A single day almost doesn’t cut it if you want to immerse yourself fully in the many elements that combine to make Cheltenham Festival special – it’s easy to underestimate its scale and how busy it becomes. To help you make the most of your experience, we’ve picked a few of our favourite features…  

The parade ring  

By the parade ring, which is central to the racecourse, you can get up close to the horses which carry the hopes of so many as they are led around the oval of grass before each race. Think of it like an amphitheatre that can get very busy before and after each race. 

An image of racehorses being walked in a circle with crowds of people watching on.An image of racehorses being walked in a circle with crowds of people watching on.
The parade ring.

The Cheltenham roar  

It doesn’t take long for the enclosures to fill up as the horses begin to make their way from the parade ring to the track. To ensure the best viewing spot, it’s a good idea to choose where you want to stand before it gets too busy. The thunderous ‘Cheltenham roar’ signals the beginning of the first race on the first day as the crowd comes together to set the tone for the rest of the week. We recommend getting right in the thick of it during the races if you want to experience the fever as people cheer on the horses they’ve backed, because when thousands of people are doing the same thing, it’s enough to make the hairs on the back of your neck stand on end.  

The Guinness Village  

Even if you're not a fan of the black stuff, the Guinness Village is worth a visit for the mood alone. Whether you've backed a winner or you're having a bad run with the bookies, you're sure to find kindred spirits who are celebrating or consoling themselves amid the lively crowds.   

The Shopping Village  

From wildlife and sporting art to jewellery and handmade rocking horses, the Shopping Village, while fairly compact, is packed with trade stands which provide racegoers with ample opportunity to explore a range of goods. An excellent but – we’ll warn you now – dangerous place to visit with a full purse or wallet.  

An image of a bronze racehorse and jockey statue with people looking on.An image of a bronze racehorse and jockey statue with people looking on.
An array of bronzes can be found at Cheltenham that serve as tributes to key people and horses. 

The bronzes 

As you navigate Cheltenham Racecourse, you’ll notice various plaques, displays and statues which pay homage to well-known people and horses that are key to Cheltenham’s colourful history. Some of the statues are life-size, and apart from being fitting tributes in their own right, if you’re attending the festival with family or friends, they serve as easy-to find meeting places, too. We found several bronzes throughout the day – of Best Mate, Arkle, Dawn Run, and 20-time champion jump jockey AP McCoy. Did we miss any?  

The Cheltenham Hall of Fame  

In the same vein, if racing history and learning more about horse racing legends is your thing, don’t forget to visit the Hall of Fame. Open to Club and Tattersalls ticket holders, it boasts a wealth of information, photographs, the winners’ silks from past Gold Cups, a hologram of Desert Orchid, and more. 

Hall of fame showing Cheltenham Racecourse's greatest legends jockey colours with dates and names.Hall of fame showing Cheltenham Racecourse's greatest legends jockey colours with dates and names.
The Hall of Fame is a must-visit for racing enthusiasts.

The winners’ enclosure  

Back to where you were for the parade ring experience, but straight after a race when it becomes the winners’ enclosure, where winning and placed horses return to be reunited with their owners and trainers. The winning jockeys, with arms raised as they trot through the white gates, receive a well-deserved ovation. This is also where the trophies are presented.  

What to wear to Cheltenham Festival?  

Eager to learn more about the Cheltenham dress code? In need of some Cheltenham races outfit ideas? Stylist and fashion writer Alice Hare has pulled together a very useful guide that will help you navigate what to wear at the races with aplomb. 

Will is a lifelong countryman with a background in journalism and a passion for wildlife, wild food and fieldsports.

Back to articles
Not in Ireland? Choose where to ship to: