The Ruralist
Schöffel Country's very own journal – a place where stories are told, insight is gained, and inspiration abounds. A hub for all things country life.

6 min read
The ultimate summer style guide for men – with Alice Hare
From the story behind the polo shirt to summer layering, linen tailoring and a few firm footwear opinions, stylist Alice Hare shares her advice for effortless men’s summer style. I’ve become somewhat Michael Fish lately. After a lifetime spent rolling my eyes at my farmer dad...
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5 min readFinalists unveiled for the 2026 Schöffel Countryside AwardsRead post
People6 min readWe're supporting the Lewis Moody XV Cycle ChallengeRead post
Interviews3 min readMeet the team | Episode 2: James MerrixRead post

Style Guide
7 min read
The ultimate summer style guide for women – with Alice Hare
From versatile summer dresses to linen tailoring and occasionwear separates, stylist Alice Hare shares her guide to building a women's summer wardrobe that works from holidays and garden parties to everyday life. Talk about a false start. After last week...
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People8 min readWhat’s next for the Hawkstone Farmers Choir?Read post
6 min readFarming the Seasons with Tom Youngs | Spring in North NorfolkRead post
Food3 min readFood Origins | Episode 1: Milk – behind the scenes on a dairy farmRead post

Field Notes
6 min read
A guide to MARS Badminton Horse Trials
Once again, we’re gearing up for arguably the most prestigious event in the equestrian calendar. Are you looking to learn more about MARS Badminton Horse Trials? Here’s a concise summary, in which we address a few frequently asked questions.
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