The Ruralist
Schöffel Country's very own journal – a place where stories are told, insight is gained, and inspiration abounds. A hub for all things country life.

Guardianship
5 min read
The Big Farmland Bird Count 2025
From 7–23 February, farmers and land managers are encouraged to spend half an hour recording bird numbers on their patch as part of a valuable nationwide survey organised by the Game & Wildlife Conservation Trust.
- Style Guide6 min readWhat does the colour of your gilet say about you?Read post
- Guardianship3 min readYou helped us raise £24,226 for the GWCTRead post
- Food4 min readHow to cook incredible pheasant goujonsRead post

Guardianship
11 min read
What’s to come in 2025? We asked three key countryside organisations
Directors and CEOs from the British Association for Shooting and Conservation, Atlantic Salmon Trust, and Countryside Alliance outline the challenges, opportunities and areas of focus for the year ahead.
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- Guardianship4 min readThe Schöffel Countryside AwardsRead post
- 8 min readThe Ruralist | 10 highlights from 2024Read post
- 13 min readThe businesses that feature in our Christmas campaignRead post

Interviews
10 min read
Street art in the countryside
They’re vibrant and impactful, unexpected and entirely unique... We were keen to learn more about how and why two farmers have turned the sides of their sheds into massive creative canvases. “I imagine it’s the largest painting of a grey...
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