The Fabric of the British Summertime

Slow down. Forget your work calendar. The pace down here is determined by the tides, the seasons, the weather. By Mother Nature – the way it always has been. Tradition weaves through the Cornish coastline, the setting for Schöffel's Spring/Summer campaign.. Rugged cliffs, narrow hedgerow-lined lanes and sweeping sandy beaches provide the backdrop for the daily hum of British coastal life. Watch the trawlers and crabbers head out at first light and then return on the tide with the day’s catch. Hear the whisper of the wind and waves, the peep of the Oyster Catcher and cries of Herring Gulls echo through the crags and secluded coves of the wave-beaten shoreline. Meet the local people working the land and sea in the time-honoured fashion of generations past. This is the Fabric of the British Summertime.