Schoffel Country's Guide to the Game Fair 2018

13th July 2018 by

The Game Fair is undoubtedly the UK’s biggest celebration of rural life and country pursuits. This year, The Game Fair is being held at Ragley Hall in Warwickshire from Friday 27 to Sunday 29 July.

It is also a special year for The Game Fair as it celebrates its 60th anniversary. This in itself shows just how much passion and love us country folk have, not only for brightly-coloured trousers, but for the countryside; the landscape, the wildlife and the people at the heart of it.

Of course, the highlight for the Schöffel Country team this year is the launch of our three brand new shooting coats in celebration of the 25th anniversary of the original Ptarmigan coat. In collaboration with five of our fantastic retailers – Bredon Hill Shooting, William Powell, Philip Morris & Son, Elm of Burford and Brocklehursts – we will be revealing the Ptarmigan Pro and Snipe shooting coats for men, and the Rockingham shooting coat for ladies. We’d love to hear your thoughts on what we feel are three of the most exciting technical shooting products to be launched in recent years, so do make sure you head to one of their stands and take a look.

We are also very excited about the new Schöffel Double Gun Challenge which is being run by Bredon Hill Shooting over the course of the three-day show. This competition is open to anyone who wishes to test their double-gunning skills and there are some incredible prizes up for grabs; the top prize being a 300-bird day at Chargot Shoot in Somerset, plus a bundle of other amazing goodies, in total worth over £5,000. The aim of the competition is simple: to fire as many blank cartridges as possible in one minute. To win, you’ll need to work seamlessly as a pair – a single clash of barrels results in elimination, so accuracy and speed is the key here. To enter, head to the Bredon Hill stand near the Main Arena.

Working Dogs
  1. Working Dogs - If you’re a dog lover then this is a must. Head over to the Working Dog Ring to see your favourite breeds put through their paces by professional handlers.
  1. Europe’s Longest Shooting Line – The famous Subaru Shooting Line makes its return with a bigger and better offering than before. There will be a number of competitions as well as tuition to get involved in.
  1. Cast A Line – Head over to the fishing village to try your hand at casting, taking tips from the top anglers demonstrating on the famous casting pools. If you’re already a skilled angler, you can try out new gear or take part in the British Fly Casting Competition events.
  1. Subaru 4x4 Off-Road Experience – If you quite fancy yourself as ‘the Stig’ then this is just the ticket. Here you can put your driving skills to the test on the off-road course and test the off-road capabilities of the Subaru Forester to see if they really are ‘Better Where It Matters’.
  1. Archery – Line up on Olympic style targets or 3D animal targets at a range of distances under the supervision of an experienced instructor to see how accurate your eye is. You may surprise yourself and find you’re the next Robin Hood.
  1. The Carter Jonas Game Fair Theatre – Charlie Jacoby, host of Fieldsports Channel, will compère three days of lively discussions and TV-style chat shows, talks and book signings. Sponsors Carter Jonas will also be discussing the value of its ‘model estate’.
  1. The Game Fair Museum – Take a trip down memory lane at the first ever Game Fair museum will be a fascinating blast from the past as it showcases the last 60 years of The Game Fair.
  1. The Game Fair Challenge – Held over all three days, the 60-bird sporting clay competition has both Novice and Open classes with thousands of pounds worth of prizes up for grabs.
  1. The Field Kitchen Theatre – Who doesn’t enjoy delicious food? Here some of Britain’s top chefs will convene to demonstrate how to prepare simple and tasty dishes. This is a chance to learn about food provenance, wild sustainability and best practices.
  1.  Ronnie Scott’s Jazz Club – The legendary jazz venue will be hosting two nights of live music to mark The Game Fair’s 60th anniversary with an incredible line up of stars – this will absolutely get your toes tapping and heart singing.

The fact is, this really is only a taster of what is on offer at The Game Fair – there really is something for everyone, whatever your field. The astounding shopping and socialising is just the icing on the cake.

Carter Jonas Game Fair Theatre


  • Wear comfortable shoes: You’ll be doing a lot of walking!
  • Put your wellies in the car: After a heavy downpour, the tracks and carparks can become a bit soggy
  • Plan your day: There is more to see and do than can be achieved in a single day, so get your programme early and prioritise
  • Keep your K9 companions well hydrated: take water and a bowl with you
  • Have lunch at the Food Village: you’ll find an incredible array of delectable dishes and goodies on sale, so shop around before deciding what to have
  • Take some cash: there are ATMs on site, but they tend to be far and few between
  • Check out all the new Schöffel products for the coming shooting season: The Game Fair is the perfect opportunity to look at and try a range of products, ensuring that you are well equipped before your first day’s shooting
  • Come and say hello to the Schöffel Country team: James Merrix, Paul Tomson, Chris Montgomery, Charlie Coups and Marcus Janssen will all be on-site, floating between our five key retailers


  • Forget to check the weather forecast before you leave home: will you need your sunglasses and Panama hat, or your Ptarmigan and umbrella?
  • Wear your best brogues or high heels! You’ll be racking up a few miles and comfort is key
  • Leave your dog in the car: it isn’t fair, so either leave Rover at home or take him around the show with you, on a lead
  • Forget where you parked your car! There are several carparks and entrances, so make a note of your car’s location at the start of the day
  • Forget your shotgun certificate or firearms license – you never know when you’re going to come across your dream gun or rifle
  • Try to cram too much into your day: There is so much to see and do, so plan your day carefully
Fishing Village at the Game Fair, Ragley Hall
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